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Running head: E-COMMERCE1E-commerceInstitution AffiliationDateE-COMMERCE2IntroductionE-commerce refers to online buying and selling of products through the use of the internet.With e-commerce, there are less physical activities where the customer places an order throughtheir electronic internet-accessible gargets and wait for the order to be delivered. One of theorganizations that use e-commerce to conduct their service deliveries is the Amazon Company.Amazon.com is a giant American cloud-computing and e-commerce company that was foundedby Jeff Bezos in the year 1994. The company headquarters are in Seattle City, Washington. JeffBezos started Amazon Company as a bookstore that offered its services online but later grew andstarted to sell other commodities such as electronics, videogames, toys, and all products that localWalmart supermarkets would sell. Amazon uses different types of e-commerce to conduct itsbusiness through the use of different platforms and also have various opportunities that they haveyet to explore.Why Does Amazon use E-Commerce?One of the reasons why Amazon uses e-commerce marketing is to be able to reach as manycustomers as possible. Amazon is one of the leading online marketers globally and to reach to thecustomers in different parts of the world they had to use the online platforms. Technology has beenvery rampant in the 21st century, where many people have access to the internet. Amazon tookadvantage of those statistics a ...


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