Running head: CATERPILLAR INC.1Caterpillar Inc.Students NameInstitutional AffiliationDateCATERPILLAR INC.2Caterpillar Inc.Caterpillar was created in 1925 by the merging of Best Tractor and Holt Company. By1960 the company had strategized itself by putting in place subsidiaries in the other countriesthat they were operating from, these are their manufacturing subsidiaries. The company hasrealized most of its success because of the distribution and dealership networks, which hasenabled them to acquire a broader market base. The company has been relying on independentdealers in its marketing structure. Caterpillar has since grown to become a significantmanufacturing and distribution dealer in diesel and machinery. They enjoy a broad market base,which has been supported by an effective strategic plan. The essay will thus examineCaterpillars strategic plans and execution in the business environment (Akturk et al, 2017).Caterpillar is using appropriate measures to verify its strategic effectiveness because, forinstance, in its move to reduce costs, the company ensured that they assemble their finishedproducts on their own. The company, too, has a very active and superior marketing organization,which has propelled them from acquiring new markets for their growth. For instance, thecompany invested in a $1.8 billion modernization program; this was integrated with an extensivenetwork of computerized machinery. The company also has multiple plants in o ...
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