BUSINESS1Brand PositioningNameInstructorInstitutional AffiliationDateBUSINESS2BRAND-POSITIONING BULL'S-EYEBrand positioning Bull eye provides context through which clients understand theposition of the brand in the market. It is a designed image that a company creates in the mind ofthe target market.PersonalityCareSubstantiatorInspirePoint of parityAACSB$536BrandMantra:We careP-o-DSVSULogoRatio 17: 1ProgramSVSUcardinalCoopValue identitySaginaw Valley State University provides an environment where students and friendsmeet and make their lives memorable. The university seeks to transform lives throughBUSINESS3educational excellence and dynamic partnerships, unleashing possibilities for impact in thecommunity and worldwide.It provides passion for academic exploration, achievement and supportive environments focusedon student success. The school promotes diversity and inclusivity: a community that has highstandards for ethical behavior and financial stewardship. It has a safe, friendly and respectfulcampus climate: a community of engagement.Point of parity in SVSU is the education quality and fair price which are shared ...
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