Assignment #2 Marketing ProductsMKT500 Marketing ManagementStrayer UniversityDiscuss the type of product the company will offer and identify its primary characteristics.My company is called Meds Made E-Z. My product is called the E-Z Medicine Tracker. This item will be geared towards seniors and individuals that are on a daily medicine regimen. The basis of my product is a pill dispenser that also has an alarm (similar to that of a fire alarm) connected to the device. The alarm will alert the user when it is time for them to take their medication. This unit can be programmed and supplied exclusively at the physicians office and/or pharmacy. The alarm will sound when it is time for the medicine to be administered to the patient. The unit will allow for pills of all sizes to be used, and will be child tamper proof.The E-Z medicine Tracker is designed to advance the field of medical equipment for everyday use. This is done by fostering new innovative and scientific products for the consumer to streamline the process of taking medicine. This will be accomplished by the advancement and production of many products that will assist our consumer base in staying on track and up-to-date with their health. There are a large number of seniors that are independent, and can utilize the value of a computerized device to assist in their medicine distribution. 1. Discuss the service component of the product and how it will be used to en ...
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