Assignment 2: Product Positioning
Product positioning starts with considering the alternative differentiation possibilities, and then determining which differential advantages are to be emphasized and communicated. In this assignment, you will explore this marketing strategy and learn why it is important to grasp the concept.
Use the Argosy University online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm's product positioning strategy.
Complete the following:
By Wednesday, November 2, 2016, post your responses to the appropriate Discussion Area. Through Sunday, November 6, 2016, comment on at least two of your peers’ responses.
Write your initial response in 300–500 words. Your response
should be thorough and address all components of the discussion
question in detail, include citations of all sources, where needed,
according to the APA Style, and demonstrate accurate spelling,
grammar, and punctuation
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