STARTING AND GROWINGA FOOD CHAIN BUSINESSStudent Name:Institution Affiliation:Date:Executive Summary The executive summary introduces a well thought out business idea that will offer a fastfood restaurant chain and multiples branches in the near future. Indeed, the plan seeks toaddress the ever increasing demand for fast food that is made just in time. The proposers ofthe business idea wish to name it Fries-Chicken Grill Inc. Fries-Chicken Grill Inc. seeks toattract and entice people to bring friends and family to enjoy our servings that is in sereneenvironment and prepared with their needs in mind. The fries will be fresh and the chickenwill send your tongue wagging. The goal of the Fries-Chicken Grill Inc. is to a leader when it comes to fast food outletbusiness locally and internationally targeting shopping malls as entry for market testing.Fries-Chicken Grill Inc. will direct all of its efforts to having a premier fast food brand thatmeets and exceeds customers satisfaction. Nothing will be left behind that ensures ourservings are of high-quality with great value.Information about the IndustryThe Americans have appetite for fast foodThe food industry accounts for approximately over $250 billionThe industry is ever growingAvailable customersAvailable suppliersMarketing Plan Target market-who is the product targeting? Market Segmentation-what specific group can the product be said it serves? Market an ...
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