1Running head: Maximizing referral networks for small businessesVarious marketing strategies can be used to increase the coverage and popularity of a brand ora startup. Different elements have to be considered when selecting a product promotion method. Themethod should be appealing to the business, in matters concerning the cost, the type of product dealtwith, along with the target market (Tassier, T., & Menczer, F., 2001). For the brand promotion methodto be productive, it should be cost friendly for the business, as well as being able to convey the messageto the target audience in th ...
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