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IST –  IT for Competitive Advantage
Individual Assignment #7 – Penske Logistics and Ford Motor Company’s European Supply Chain Case Study

 

Watch the video, “Penske Logistics and Ford Motor Company’s European Supply Chain Case Study” and answer the following questions:

 

 

https://www.youtube.com/watch?v=KWABT48wTFw

 

# Questions

1. How did Ford Motor Company and Penske Logistics work together? Briefly describe the process.

 

2. How was success measured? 

 

 

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