Directions
- Read
The Blue Ocean Strategy pdf file
- After ready the Harvard Business Review Blue Ocean Strategy article and video as well as the Cirque de Soleil Video and please respond the following questions:
- https://online.fiu.edu/videos/?vpvid=fe697886-dffe-4e73-b2c3-7aeda4640cce
- https://www.youtube.com/watch?v=sYdaa02CS5E&feature=youtu.be
- What is the difference between a Red and Blue Ocean?
- How can the Blue Ocean strategy help you make your competition irrelevant?
- Are there any advantages/disadvantages between market entrants or incumbents to succeed in establishing a blue ocean strategy?
- How Cirque de Soleil was able develop their blue ocean strategy? Mention a minimum of three specific examples.
- What is the relationship between Porters Generic Competitive Strategies (Low Cost and Differentiation) with the Blue Ocean Strategy? How does low cost and differentiation play a role?
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