Running Head: BILLCUTTERZ.COM CASE STUDY ANALYSESBillcutterz.com Case Study AnalysisNameInstitution Affiliation11/05/20171BILLCUTTERZ.COM CASE STUDY ANALYSESBarry Gross Performance as President of the CompanyBarry Gross as the founder and the president of Billcutterz.com has been able to growthe company tremendously throughout the years. When he was starting up, the only challengehe had was the labor expense of hiring qualified Savings Experts. He had no competitionbecause no other company had realized a similar strategy. According to the case study doneon the company, it revealed that his appearance on ABC World News and Fox BusinessNews in 2014 earned the company thousands of new clients who were excited about theservices the company was offering (Gamble & Thompson, 2017).Mr. Barry Gross has also seen the company grow to serve organizations and otherbusinesses where the profit margins are greater compared to the individual bills. Thecompany puts a lot of investment on training and paying their Savings Experts so as to ensurethat the clients are given the best service. According to Gamble & Thompson (2017), thebusiness has also grown through referrals from the existing clients and by use of social mediaas a marketing platform. The business is entitled to a 50% of the bill amount saved for aclientBarry Gross Performance as President of the CompanyAccording to the company's balance sheet for the year 2013 and 2014 from January toMay, it can be concl ...
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