The Perfect Thing: How the iPod Shuffles Commerce, Culture, and CoolnessbySteven LevyOn October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.The Perfect Thingis the definitive accou ...
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