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The Chain of Results elements in the case of the company
described would begin with the Macro results. One would refer to
the organization’s mission statement for this information regarding
the desired organizational results. Measureable results would need
to be defined, such as the type of sustainable services and green
products that would be developed, and the non-industrial economies
and web-enabled e-commerce societies that would be targeted. All
decisions within the organization would then be aligned with these
concrete objectives. In this manner, each decision that the company
needs to make would be considered in light of the mission
statement, and if the result would not move the organization closer
to its mission then the action should not be undertaken.
The Mega results would involve societal results. The organizational action would need to be in line with those of societies’ needs and desires based on shared goals and objectives of, in this case non-industrial economies and web-enabled e-commerce societies. The CEO has already outlined a vision based upon what he views as societal needs, and his intention to align the organization with this need. An example might be …
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