Review the case " Starbuck's Strategy and Internal Initiatives to Return to Profitable Growth " found in Part Two of your textbook.
Based on the readings, analyze the strategies of Starbuck's Corporation and cover the following in your case analysis:
- Identify and discuss key strategic issues for the organization.
- Apply course concepts in analyzing Starbuck's external environment and internal situations, decisions, and strategic fit.
- Utilize concepts from the course as well as outside resources and offer recommendations on improving upon the strategy, or reflect on how a better strategic fit might have been achieved.
Organize your paper into the following sections:
- Title Page
- Table of Contents
- Introduction (brief, one-to-two paragraph summary that identifies the case’s main strategic issues and outlines the structure of the paper)
- Background (clear, detailed overview of pertinent information from the case and outside resources that describes the industry and the organizations and key players [internal and external] involved)
- Analysis (using course concepts, identifies and discusses the main strategic issues facing the industry and organizations, such as external environment, internal situation, and strategic fit)
- Conclusion (brief, one-to-two paragraph summary that offers alternatives to improving strategy)
- References
Your final case analysis should be submitted as a Word document, 10 to 12 pages in length (excluding the title, the table of contents, and the references pages), typed double-spaced, in 10- or 12-point Arial or Times New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. Use the APAguidelines for citing and referencing sources.
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