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Purpose of Assignment 

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. 

  • Assignment Steps/Format

    Construct a minimum 900-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address item #1 and  at least two other elements (from the Price and Place/Distribution list below)to be applied in the Price and Place/Distribution section of the marketing plan in week 5.  

    The three selected elements should be three for the domestic market and three same elements for the selected foreign markey.

    The selected company is the Week One researched Company; the specific product/service were selected in Week Two.
    • Price and Place/Distribution:
      1. Distribution Strategies
      2. Channels, Mass, Selective, Exclusive
      3. Positioning within channels
      4. Dynamic/Static Pricing Strategies
      5. Channel tactics (Pricing)
      6. Daily pricing, promotion pricing, List pricing
      7. Note: Charts/graphs/tables do not count toward the word count.

        Please, differentiate the product/service/ price and distribution for the domestic country and for the selected foreign country separately - explaining the reasons for the differences.   

        Make sure you have checked for Plagiarism.

        The plan will be a continuation of your global or multi-regional business you chose in Week 1 and confirmed in week 2. This will be incorporated into your overall marketing plan for Week 6.

        Please, make sure that your paper contains 3 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.

Citea minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines. 

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