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Review the "Discussion Topic Expectations and Grading
Rubric" information in Week 1 and/or the syllabus.
Your initial post in this forum (Post 1) should be made
between Monday 12:01 AM Thursday 11:59 PM. Your follow-up post in
this forum (Post 2) should be made by Sunday 11:59 PM. Please
identify your submission as Post 1 or Post 2 in the subject
line.
Post 1
Large corporations and businesses introduce new products and
services in order to fulfill market need and make profits. The
new-product development process is discussed in your text. Using
this is a basis, research product failures that have affected
companies in the past and have cost them substantial amount of
money and may also have adversely affected their market reputation,
tarnishing their brands. Research the web and pick one such product failure for a Fortune
500 company and describe this failure. NOTE: A project or product
failure, not a "company" failure such as Blockbuster and not a
"discontinued" product because of a failed part, such as the Ford
Pinto which was in production and sold for 10 years but was
discontinued because of a faulty fuel system and placement of its
gas tank. At a minimum, you are expected to provide information
about the company, the product, rationale for introduction of this
product, the costs associated with the product (development and
losses). For example, the Edsel automobile, Beta vx VHS, New Coke,
Pepsi Crystal, etc. This is a one to two paragraph exercise – do
not go overboard, concise description of the company, product and
major reasons you believe it failed. Synthesize your position on 3 – 5 reasons specific factors you
believe most likely contributed to the product failure, using the
product development process in the text; offer your analysis.
Suggested Failures Examples For Review (that you may use)
McDonalds Arch Deluxe Burger New Coke Pepsi Crystal Coors Rocky Mountain Sparkling Water HP Touchpad Colgate Kitchen Entrees Sony Betamax Ford Edsel ESPN Mobile Phone Microsoft Zune
Not Considered Failures
Samsung Galaxy Phone (battery failed) WOW Chips (profited from product) Heinz Colored Ketchup (profited from product) Use references and citations, in APA format, to support your
position.
Post 2
Review the posts of other students made in Post 1 and select one
post to respond to. Respond to one other student’s post and offer
your opinion as to whether or not you agree with their analysis of
the reason for failure. NOTE: you must summarize the other students
selection, his/her response and then provide your opinion – agree –
disagree – why? When responding to your classmate, you may NOT respond to
student who has picked the same product as you did. The goal is to
research more than just the one product you selected to
discuss.M5 - Class Discussion (Product Failures)
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