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Running head: VODAFONES ACTION PLANVodafones Action PlanStudents NameInstitution1VODAFONES ACTION PLAN2Vodafones Action PlanIntroductionVodafone is a communication company that is a leader in technology communications viafixed broadband, television, and mobile. The Company offers extensive experience inconvergence, connectivity, and the Internet of Things. Additionally, the Company championsmobile financial services and digital makeover in emerging markets. Since the Companys initialestablishment in the United Kingdom in January 1985, Vodafone has become an internationalbusiness and one among several valuable global brands. The Company operates in 24 countriesand collaborates with mobile networks in 42 more countries offering fixed broadband in 19markets. As of September 2019, the entity had roughly 625 million mobile clientele and 22million television customers. Additionally, the Company boasted of 27 million fixed broadbandcustomers and all Vodafones associates and joint venture customers.Evolving Vodafones strategy to address industry headwindsBetween 2018 and 19, Vodafone witnessed a noteworthy decline in its share prices. Despiteexcellent performance in several markets, the Company faced augmented competition in Italy, Spain, andSouth Africa in the second half of 2019 (Vodafone, 2019). Although the Company realized its financialguidance, its revenue growth stagnated during the year. It also encountered elevated 5G spec ...


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