Running Head: DATA ANALYSIS1Action Plan for Responding to Negative Online ReviewsStudents nameInstitutionDateDATA ANALYSIS2Step 1: Contrast of Data TypesThe two types of data found in customer ratings are qualitative and quantitative data.Qualitative data is collected on categorical variables. Categorical variables are data units whosevalues describe a characteristic. They are generally mutually exclusive and exhaustive. They arerepresented by non-numeric ordinal or nominal values. Quantitative data, on the other hand, iscollected on numeric variables. Numeric variables are data units that describe a quantity that ismeasurable such as a number. Numeric data may be continuous or discrete.The data collected by the restaurant manager is administrative in nature. Administrativedata is collected as part of the everyday processes and record-keeping of an entity. It can be donedirectly or indirectly or indirectly. In the case of the restaurant, data were directly collected bychecking the online customer reviews. Administrative data is particularly useful for therestaurant because it continually captures views of every customer who reviews the restaurantservices online, thereby allowing for comparisons to be made on customer satisfaction over time.The availability of this administrative data eliminates the need for surveys as a means ofevaluating customer satisfaction as the data suffices for statistical purposes. The findings of theanalysis will be us ...
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