Running head: CASE STUDYCase StudyStudents NameProfessors NameCourse TitleDateCASE STUDY2Question #1For the Dunkin case, the first step would be to identify the problem facing theorganization that is prompting the research and developing the right research question. Thismakes it clear the sources of solutions to look out for in a bid to get a solution to the problem.The next step would be to clarify the problem by looking for more information about theproblem and narrowing down to the specifics in terms of addressing it. The sources to be used inanswering the research question also have to be established including the sample and populationfrom which data will be collected. Next, data has to be collected and analyzed to come up with asolution or recommendations in the end. After the recommendations have been outlined, theywill them have to be implemented and reviewed for any successes or failures so that anynecessary changes are made where necessary.It is essential to start the research process with the right question because it guides thewhole process of research if it is to be done in an efficient and effective manner. The researchquestion most importantly guides the research instrument or tool thus giving the direction towhich the research is headed and seeks to learn and understand (Mugenda & Mugenda, 1999).The research question in Dunkins case is What is our target segment and how best canwe give them value for their money? The ...
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