Running head: SOUTHWEST AIRLINE1Southwest AirlineNameCourseTutorDateSOUTHWEST AIRLINE2Companies invest in business units to diversify their portfolios and hedge againstrisks. The business environment is characterized by uncertainty and continual changesmaking it hard to guarantee the success of the business. The level of competition is always onthe rise as more and more firms enter the market in a bid to get a portion of the market shareand penetrate it to increase its share by expanding into new frontiers and markets. Proper andstrategic management of the businesses units results in the overall success of the business.South West Airline is an established brand that has gained international popularity due to itsservice delivery. This paper looks at the investments to support business unit strategies,future profitability and competitive advantage of Southwest Airlines.The company has two business units namely passenger and freight. The passengerunit is concerned with the carrying and transportation of people whereas cargo is involved inferrying passengers from one point to the other. The firm has been keen on investing in itsbusiness units by making sure c ...
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