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WEEK FOUR - INSTRUCTOR MESSAGE ONE

DISTRIBUTION AND PRICING STRATEGIES

Distribution strategies and pricing strategies are closely related.  In fact, the price differential between the initial product cost and the final retail price, controls the number of distribution channels that can be set up.  

1 - Select a product of your choice - describe tangible and intangible characteristics

2 - State the original product cost and the retail price to consumers, the location of the product purchase and the location of the retail operations

3 - Describe each member of the distribution channel, with the buy and sell product prices for each channel.  The objective is being able to meet the final retail prices after all channels are accounted for in the product price increases.

Please, provide at least two research sources in your reply to this message.  Also, please, address each topic as separate titled paragraphs.  Thanks.

PLEASE, ANSWER ALL INSTRUCTOR TOPICS IN ONE SAME POSTING, BUT SEPARATE TOPIC #1, TOPIC #2 and TOPIC #3.  Thanks.

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