An example of a corporate strategy would involve the decision to:
A. increase the price of the Hummer.
B. spin Taco Bell off from Pepsi.
C. combine marketing functions in the Northeast and the Southeast.
D. increase the advertising budget for Coca-Cola.
As part of its training, most military academies teach the:
A. Nine Principles of War.
B. Seven Principles of Success.
C. Five Keys to Effectiveness.
D. Three Principles to Effective Leadership.
The academic discipline primarily responsible for the development of strategic management is:
In the development of strategic management as a discipline, Alfred Chandler wrote the book:
A. Corporate Strategy.
B. Business Policy: Text and Cases.
C. The Pursuit of Excellence.
D. Strategy and Structure.
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