Synthetic Worlds: The Business and Culture of Online GamesbyEdward CastronovaFromEverQuesttoWorld of Warcraft, online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hoursand dollarspartaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on ...
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