- Clearly state what the article is about and its purpose
- How the article and/or author(s) support your argument(s)
- Most important aspects of the article as it directly related to your CLO
- Any findings and conclusions
- Approximately 250 to 350 words in length (minimum of 2 paragraphs)
- Include the industry example demonstrating the application of your researched article
- Include the in-text citation in APA format to properly reference your article
COURSE LEARNING OUTCOMES
- Describe all facets of a sound business strategy and the reasoning behind strategy implementation and execution. Explain the four strategic approaches for setting a company apart and decide what how each strategy can gain a sustainable competitive advantage.
- Describe how a clear strategic vision and initiatives can help a company achieve performance targets in the US and abroad
3. Evaluate a company’s strategic plan and assess a company's strengths and weaknesses with regards to market opportunities and external threats. Examine how a diverse perspective and contribute to the decision-making process
4. Compare the five generic strategies. Describe why some of these strategies work better in certain kinds of industry and competitive conditions than in others.
5. Describe the strategic benefits and risks of expanding a company's horizontal scope through mergers and acquisitions. Explain when and how strategic alliances are used and how they can facilitate the develop.m.ent outsourcing plans.
6. Describe reasons that companies choose to compete in international markets and how to decide on major strategic options for entering and competing in foreign markets.
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