Running head: ACE MATRIX1ACE MatrixNameInstitutionACE MATRIX2ACE MatrixEach product an individual or a company plans to launch must have its attributes. Oneidentifies the characteristic of the products when the customers are buying the product. In thecase of adoption of technology and digitalization in the healthcare sector, the attributes of theproduct which is Electronic medical records is seen when the medical staffs, as well as thepatients, are using it. It has parallel needs in that it makes it easy for a health care administratorto retrieve health records of a patient. Identifying how the health care practitioners can efficientlyuse the product is a form of the attribute also.ACE matrix is essential in tracking and evaluating attributes to the customers since not allattributes are the same. Each cell in the ACE matrix has an impact on the competitiveness of theproduct. The columns of the matrix show the level of energy generated by the attribute on thedifferent aspects. First, whether it is basic (They are the non-negotiable attributes that a customershould expect from a given product), discriminator (Entails qualities that make the productdifferent ...
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