In about 5 pages (APA format), analyze a business situation
where eCommerce methods are being applied to improve business
results. Select a business sector of interest to you such as music,
books, finance, consulting, etc. and summarize the business
situation. This could be a business situation in the past which was
improved by implementing a successful eCommerce project. Pay
attention to metrics, such as sales growth or profitability or
market share, and use a simple Excel spreadsheet to present the
before and after results of implementing eCommerce methods. You can
identify such eCommerce business projects by researching in
The Wall Street
Journalor
The
Economistor selecting an example from the text and doing
additional research.
The overall format for the final eCommerce analysis should
include the following:
- An Overview and Executive Summary
- Supply Chain Management & Operations
- Marketing Plan (Product Positioning Statements & Public Relations Strategies)
- Legal, Regulatory, & Ethical Strategies
- A minimum of 5 citations from the text. Additional citations from outside sources are encouraged.
- 5 minute narrated PPT presentation
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