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Lesson 7

Activity 1:   Developing an International Strategy (Team)

Marketing teams now develop an international strategy for a new product or service. Based on what your team learned in the Task, and based on the concept of Blue Oceans and sound international marketing principles, select a product or service and design a strategy to bring it to market. 

Think profitability but also how you would make your brand known while being culturally sensitive. Be specific and clear. 

You might want to use 7 Recommendations for a Balanced Global Marketing Strategy

or download The global Marketing Playbook

The final strategy should be detailed in a presentation that you will post to your team room

In it, you must ensure that:

  1. The product/service is clearly described
  2. The product/service supports the mission and vision of the company and supports the brand
  3. The strategy is well developed and clear
  4. The strategy is reasonable for the market described
  5. The strategy can be carried out within financially reasonable means.
  6. The strategy is culturally sensitive and does not "blunder"

Activity 2: Case Study (Individual)

13 Businesses with Brilliant Global Marketing Strategies

Each student must choose  FIVE of the 13 businesses in this case study. Analyze these five businesses to determine what strategies the business used in the international market.

Write a short report describing the five businesses chosen and explaining:

(1) What were the strategies adopted?

(2) Were they all different? Why?

(3) What markets were they attempting to address?

(4) Would some of the strategies work for every other company? Why or why not?

Submit your report on your chosen businesses here for grading.

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